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The concept always remained the same, but the subject matter varied greatly.The concept has also been integrated with a wide variety of dating and matchmaking systems.On the Hot or Not web site, people rate others' attractiveness on a scale of 1 to 10.An average score based on hundreds or even thousands of individual ratings takes only a few days to emerge.
The site was founded in October 2000 by James Hong and Jim Young, two friends and Silicon Valley-based engineers. The site was a technical solution to a disagreement the founders had one day over a passing woman's attractiveness. Within a week of launching, it had reached almost two million page views per day.A similar study was done with Miss Universe contestants, as shown in the averageness article, as well as one for age, as shown in youthfulness article.A 2006 "hot" or "not" style study, involving 264 women and 18 men, at the Washington University School of Medicine, as published online in the journal Brain Research, indicates that a person's brain determines whether an image is erotically appealing long before the viewer is even aware they are seeing the picture.Another variation used a four-way comparison of candidates to gauge their popularity and show a 'type' match for candidates who most closely match the average preferences shown by the user making the choices.
In 2005, as an example of using image morphing methods to study the effects of averageness, imaging researcher Pierre Tourigny created a composite of about 30 faces to find out the current standard of good looks on the Internet (as shown above).On July 31, 2008, Hot or Not launched Hot or Not Gossip and a Baresi rate box (a "hot meter") – a subdivision to expand their market, run by former radio DJ turned celebrity blogger Zack Taylor.